Email Marketing Research

The Great CAN-SPAM Freak Out
CAN-SPAM is driving email marketers nuts. With scary penalties, confusing interpretations, and an expert around every corner telling you what to do, you can't blame them. Pay attention to CAN-SPAM, but stop worrying. You're going to be just fine. Click here to read more

First Impressions Count
A recent study reported that 40% of Internet users in the US changed their opinions of brands due to information they gathered online. This data is reinforcement that it's more important than ever to make sure that the image you are portraying online, and especially in your email marketing, is an accurate reflection of your brand. Click here to read more

Email Marketing Creative Formats- Text or HTML?
HTML email continues to dominate the industry as the preferred format and ad copy choice among permission-based email marketers. Find out what the trends are in email formats Click here to read more

Email Open Rates: Are Email Messages Read?
According to a our study, newsletters continue to draw higher open rates per campaign than their direct email counterpart. Click here to read more

Spam Filtering Study: Use & Effect
2003 shows most Email Service Providers not affected by Spam Filtering Solutions used by ISPs & ESPs when broadcasting opt-in email marketing messages. Click here to read more

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